Does your social media measure up?
MediaMath - Train Your Brain
EMPIRE STATE BUILDING
AKAMAI ADS - BRAND NU GAME
NOLET SPIRITS: HARLEM
UBISOFT: HELLS HIGHWAY
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Friday, Jul 25, 2014 Merlin U Ward
1. Infographic On What, Where, and Why People Post On Social Media On social networks, users love to share photos and opinions,...Read More
Wednesday, Jul 23, 2014 Juliet Fong
1. Pinterest Ranks High In Customer Satisfaction When it comes to user satisfaction, Pinterest ranks as the top social media...Read More
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TAKE THE SOCIAL MEDIA FITNESS TEST AND COMPARE YOUR BRAND TO HUNDREDS OF OTHERS

JUNE 2014

MARKETING AS SERVICE RIDES ON

After 11 years of surprising and delighting HSBC customers with free rides around NYC, the BankCab drove into the sunset this June. And while this quintessential example of Marketing As Service is forever parked in our memories, other marketers are also putting the pedal to the metal via programs that emphasize actions over ads, delivering unique value to their prospects and customers. Here are a few turbocharged examples:

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06.17.2014
Drew Neisser, Social Media Today
10 Refreshingly Useful Ideas
In the world of wine and beer marketing, sexy, clever and/or entertaining ads are often what grab the headlines. The purpose of this article is to reveal another framework in which the promotional activity of these beverages also provides intrinsic value — an approach I call “Marketing as Service.” Here are 10 refreshing examples that will hopefully inspire you to bring more utility to your marketing no matter what the product category.
06.11.2014
Drew Neisser, Social Media Today
Financial Advisors, No One Cares About Your Personal Life
Do not post about of your personal life or non-finance related information. No more pictures of your food and lose the photos of your travels, please. That’s what a recent study by Finect, a compliance-friendly network, determined what investors want from their financial advisors on social media.
05.29.2014
Drew Neisser, FastCompany
Forget About Pleasing Everybody: Why You Don't Want a Mega-brand
It’s almost been a golden rule for some time now among corporations that it’s better to have a few mega-brands than multiple middling ones. Procter & Gamble (P&G), the maker of many goods you’d find in your home, dropped White Cloud in the late '90s and put all its toilet paper eggs in the Charmin basket. Similarly, Ford ditched its Mercury brand, while GM axed Oldsmobile.