Does your social media measure up?
MediaMath - Train Your Brain
EMPIRE STATE BUILDING
AKAMAI ADS - BRAND NU GAME
NOLET SPIRITS: HARLEM
UBISOFT: HELLS HIGHWAY
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Monday, Apr 21, 2014 Merlin U Ward
Our client, MediaMath , was looking for a #cutthru idea that would help them engage with senior marketers and ultimately lead to a...Read More
Monday, Apr 7, 2014 Andrew Teixeira
It’s been beaten and mocked. Sodden with shame by Jimmy Fallon and Jonah Hill and aligned with ‘selfie’ and ‘food porn’ too often. Now...Read More
Untitled Document

TAKE THE SOCIAL MEDIA FITNESS TEST AND COMPARE YOUR BRAND TO HUNDREDS OF OTHERS

APRIL 2014

FACING UP TO FACEBOOK

Like it or not, Facebook is no longer the "free" community mecca that marketers with a guerrilla mentality fervently embraced years ago. As of March 2014, only a meager 1 in 20 of your Facebook fans are likely to see your precious posts. To reach the other 19, you'll have to pay the Zuckerberg. So what's a thrifty and socially savvy tactician to do now? Read on.

READ IT

04.22.2014
Drew Neisser, SmartBrief
How to respond to Facebook’s declining organic reach
Like it or not, Facebook is no longer the “free” community mecca that marketers with a guerrilla mentality fervently embraced years ago. Just looking at the organic reach over the last 27 months of the many brands Renegade manages, we’ve seen a decline from a peak of nearly 20% in 2012 to a new low of under 5% in 2014. Our data tracks with that of other studies, leaving little room for doubt on this point.
04.15.2014
Drew Neisser, SmartBrief
Why it's time to integrate social across your business
Recognizing that this post is going out on a social media blog and will be promoted on a newsletter mainly for social media practitioners and is being written by a guy who runs a social/content agency, you’ll have to pardon the heretical if not potentially self-destructive nature of the headline above. But, really truly folks, now is the time to ask this question.
03.25.2014
Drew Neisser, MediaPost
Why Mobile Ads Are Like Toilets
They say that desperate times require desperate measures. For me, moderating the OMMA 5 p.m. panel on a Friday night at SXSW was one of those times. After all, we were the only thing standing between these folks and an evening of revelry, not to mention the topic at hand was mobile advertising, not exactly the sexiest of subjects offered in Austin that week. Under these trying circumstances, I offered the crowd -- and now you -- seven reasons why mobile ads are like toilets.