Drew Neisser, SmartBrief
Why it's time to integrate social across your business
Recognizing that this post is going out on a social media blog and will be promoted on a newsletter mainly for social media practitioners and is being written by a guy who runs a social/content agency, you’ll have to pardon the heretical if not potentially self-destructive nature of the headline above. But, really truly folks, now is the time to ask this question.
Drew Neisser, MediaPost
Why Mobile Ads Are Like Toilets
They say that desperate times require desperate measures. For me, moderating the OMMA 5 p.m. panel on a Friday night at SXSW was one of those times. After all, we were the only thing standing between these folks and an evening of revelry, not to mention the topic at hand was mobile advertising, not exactly the sexiest of subjects offered in Austin that week. Under these trying circumstances, I offered the crowd -- and now you -- seven reasons why mobile ads are like toilets.
Drew Neisser, quoted in RCR Wireless
What Makes A Great Mobile Ad?
AUSTIN, Texas – Mobile advertisements. They’re in our favorite free applications and games, and an everyday part of life for every mobile consumer. Yet, do we really pay much attention to their form or function? Industry experts from Havas Media, Starcom MediaVest and Renegade sat down at South by Southwest 2014 for a panel titled, “The best mobile campaigns you haven’t seen,” to discuss what makes a really great mobile ad.