Does your social media measure up?
MediaMath - Train Your Brain
EMPIRE STATE BUILDING
AKAMAI ADS - BRAND NU GAME
NOLET SPIRITS: HARLEM
UBISOFT: HELLS HIGHWAY
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Friday, Jan 16, 2015 Jen Ryder
1) Facebook at Work prepping for its release   Photo Courtesy of Social Times A few select pilot partners are now...Read More
Wednesday, Jan 14, 2015 Jen Ryder
  1) Amber Alerts to appear in Facebook’s News Feed Photo Courtesy of Social Times Facebook teamed up with the...Read More
Untitled Document

TAKE THE SOCIAL MEDIA FITNESS TEST AND COMPARE YOUR BRAND TO HUNDREDS OF OTHERS

JANUARY 2015

5 RESOLUTIONS FOR CMOS IN ‘15

Interview twenty-seven award-winning CMOs like Drew did in Q4 and you'd discover a number of commonalities, even though their businesses and responsibilities are often wildly different. Collectively curious, ambitious and passionate, they also strive for improvement, perhaps best exemplified by GE's Beth Comstock, who provided the inspiration for the following 5 resolutions.

READ IT

01.15.2015
Drew Neisser, Forbes.com
The Science Of Ideation: What CMOs Can Learn From GE's Beth Comstock
When it comes to CMOs, Beth Comstock is atypical. It’s not just that she was a biology major in college or that she’s held the CMO title twice while staying with the same company for most of her career or that she helped launch an idea that now generates about $30 billion in annual sales for GE. No, what makes Comstock truly atypical is her commitment to innovation, turning what is for most an art form into a science, complete with methodical experimentation and relentless exploration.
01.14.2015
Drew Neisser, Social Media Today
Finding RTM Success in 2015
This is both an exciting and treacherous time for real-time marketing. It’s exciting because the playbook is being rewritten daily, as the availability of data increases the opportunity to connect at just the right moment in the just right manner with just the right people. That said, it’s also a treacherous time because do any of these things with blunt instruments, and brands risk coming across as invasive, insensitive or just plain stupid.
10.15.2014
Drew Neisser, Forbes.com
The CMO's Short Guide To Personal Brand-Building
Whether you call it Cobbler’s Children Syndrome or just basic neglect, talk to a cross-section of CMOs and you’ll discover a startling anomaly—though they dedicate their careers to building brands, very few have made time to take care of their own personal brands. This oversight leaves many a senior executive poorly positioned–especially when they become suddenly unemployed around 50 years of age, two fearsome and often concurrent inevitable events.
10.07.2014
Drew Neisser, Social Media Today
5 Ways to Fix Your Social and Content Marketing Problems
When I spelled out the failures of social media and content marketing in the first part of this post, the purpose of all this gloomy background data was not to be discouraging, but rather to make the case for a fresh - five-part approach - one that brings social and content together into a strategically sound powerhouse.
10.06.2014
Drew Neisser, Social Media Today
How Social Media and Content Marketing Fail—and How to Fix the Problems
The promise of social media was that brands would have real conversations with their customers leading to genuine engagement, brand advocacy, and millions of “earned” impressions, thus making the whole process unbelievably cost -effective. In reality, only a small percentage of CMOs believe their social media activities are cost-effective and delivering expected results at scale. Before getting to the solutions (and there are several), let’s review the failed promises one by one.
09.18.2014
Drew Neisser, Social Media Today
The Best Hyperlapse Videos
On August 26th, Instagram released a new app called Hyperlapse that allows users to make time-lapse-like videos. Naturally, people and brands alike have jumped on the new tech to test it out.