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Social News Roundup | January 16, 2015

  
  
  
  
  

1) Facebook at Work prepping for its release 

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Photo Courtesy of Social Times

A few select pilot partners are now able to test the Facebook at Work application, which will have similar elements as Facebook. Users’ personal Facebook accounts and Facebook at Work accounts will be kept separate. Read more...

 

2) Additions to LinkedIn

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Photo Courtesy of Paul Sakuma, Associated Press

LinkedIn has limited release of “InMail” for companies, and is exploring intra-office content sharing. Read more...

 

3) Big Moments in 2015 determined by Twitter

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Photo Courtesy of Social Times

Can your brand capitalize on some of these moments? Find out here.

 

4) The correlation between Twitter and movie ticket sales

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Photo Courtesy of Social Times

A new study finds that 3 in 5 UK users said Twitter influenced their decision to go see a movie. Read more...

 

5) High number of unanswered Facebook page questions

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Photo Courtesy of Social Times

Study finds that questions posted to Facebook pages are only answered 42.4% of the time. Read more...

 

6) Twitter buy button focuses on small items, so far...

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Twitter Marketing Manager, Ori Carmel, states that he doesn’t “see a whole lot of people fully converting on bigger purchase items that involve a more complex decision process. That will take a little bit more time. And of course, Apple Pay is going to accelerate all that.” Read more...

 

7) Well this is awkward, Blackberry…

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Photo Courtesy of Luke Leonard, Mashable.

A tweet, which has since been deleted, was sent out from the official Blackberry Twitter account with a ‘Twitter for iPhone’ notification along the button. Yikes. Read more..

Social News Roundup | January 14, 2015

  
  
  
  
  

 

1) Amber Alerts to appear in Facebook’s News Feed

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Photo Courtesy of Social Times

Facebook teamed up with the National Center for Missing and Exploited Children to aid in the search for missing children.  Read more...

 

2) #JeSuisCharlie growing

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#JeSuisCharlie was used over 3 million times on Twitter within the first two days and is being reported as one of the most popular hashtags in Twitter history. Read more...

 

3) Your social media How-To

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Photo Courtesy of Social Times

This cheat sheet breaks down some of the key elements that create a “perfect” post for every social media channel.

 

4) Twitter tips

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Photo Courtesy of Social Times

This infographic shares some interesting statistics which help to determine which tweets get the most conversions. Hint: including shortened links and adding attention-grabbing images helps!

 

5) The two most discussed products at #CES this year?

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Photo Courtesy of Social Times

UltraHD TVs and wearable technology. See what else topped the list here.

 

6) This week’s Instagram video rankings

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Photo Courtesy of AdWeek (Image by Artist Rachel Ryle)

Starbuck’s stop-motion clip was quite the showstopper racking in nearly 197,000 likes and comments. Read more...

 

7) The Commander and Chief is on Vine


The president took to Vine to announce his #FreeCommunityCollege proposal. Read more...

Social News Roundup | January 9, 2015

  
  
  
  
  

1) Golden Globes is getting social

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Photo Courtesy of AllFacebook

This Sunday night the Golden Globes will be incorporating two new social aspects into their event — a Facebook Booth on the red carpet, where celebs can share video messages with fans, and portraits of the winners taken backstage by renowned photographer Ellen von Unwerth, which will be shared immediately on the Golden Globes Instagram account. Read more...

 

2) Record, edit and post video with the new Twitter app

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Photo Courtesy of Media Bistro

Previously the only way to share videos on Twitter was via Vine, which only allowed for clips of 6 seconds in length. It’s reported that the new Twitter app may allow for longer clips. Read more... 

 

3) Marketers plan Facebook content further in advance than Twitter content

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Photo Courtesy of Media Bistro

A new study finds that 25% of marketing executives work a month or more in advance on Facebook content whereas only 16% work on Twitter content that far in advance. Read more...

 

4) Generalized best times to post

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Photo Courtesy of Media Bistro

Facebook engagement rates peak on Thursdays and Fridays, 5pm is the best time of day to tweet for the highest number of retweets and 8pm-11pm is the best time of day to post a pin on Pinterest. To find more interesting stats click here. 

 

5) How to find out which social media content will resonate the most with your audience?

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Photo Courtesy of Media Bistro

Studying past campaigns and current user behavior seems to be the way the majority of marketers determine what will engage their audience. Read more...

 

6) Snapchat Ad success!

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Photo Courtesy of Social Times

Data finds that 44% of Snapchat users enjoy “Brand Stories” and 60% like sponsored “Our Stories”. Read more...

 

7) Doritos releases its ‘Crash the Super Bowl’ Ad Finalists

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Photo Courtesy of AdWeek

Now that Doritos has narrowed it down to the top ten you can vote here for your favorite independent filmmaker-created ad to be aired during the Super Bowl. Read more...

Social News Roundup | December 31, 2014

  
  
  
  
  

Happy New Year! 

1. A year’s worth of news trends

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Photo courtesy of Echelon Insights 

From the State of the Union to the hacking of Sony, see what news was trending on Twitter in 2014. Read More…

 

2. The best of Brands in 2014

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Photo courtesy of MediaBistro.com 

Relive the best marketing of 2014 with Old Spice’s “Mom Song,” the Super Bowl “Puppy Love” video and Always’ #LikeAGirl campaigns. Read More…

 

3. 2014’s most viral moments.

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Photo courtesy of SocialTimes.com

The Oscar Selfie is one for the record books. See what else went viral in 2014. Read More…

 

4. Pinterest to begin promoting pins in 2015

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Photo courtesy of SocialTimes.com

Pinterest has a good New Year’s resolution: make some money. They announced this week that as of January, they’ll start selling ads on their network in the form of Promoted Pins. Read More…

 

5. Ello to get a facelift in 2015

2014 Ello 

Photo courtesy of SocialTimes.com 

For those of you still keeping tabs on Ello, they’ve announced some new features for the new year. Read More…

 

6. Amex finds success in “take-over” campaign

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Photo courtesy of Adweek.com

Amex gave six influecers access to its Instagram account and increased its engagement by 23%. Read More…

 

7. The biggest struggles of today’s digital Marketers.

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Photo courtesy of SocialTimes.com

According to an infographic from SiriusDecisions, many B2B business aren’t using available Social Media Intelligence (SMI) tools to their advantage. Read More…


Social News Roundup | December 17, 2014

  
  
  
  
  

1) Welcome to the Instagram filter family Slumber, Crema, Ludwig, Aden & Perpetua!

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Photo Courtesy of Blog.Instagram

Instagram adds 5 new filters for your photos. Read more...

 

2) Facebook making even more changes to search

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Photo Courtesy of Mashable

Facebook drops Bing, its primary search engine, in exchange for its own search tool to give better results. Read more...

 

3) You can now create GIFs on YouTube

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Photo Courtesy of Mashable

YouTube makes creating GIFs from videos as simple as sharing. Read more...

 

4) Colors used on Facebook pages can affect page engagement

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Photo Courtesy of All Facebook

An analysis done by Wisemetrics found that the color green seems to increase engagement but not so much for pink and red.  Read more...

 

5) Want a user to remain loyal to your brand? Twitter is the way to go.

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Photo Courtesy of Media Bistro

A GlobalWebIndex Brand report found that only 13% of respondents unfollowed a brand on Twitter whereas 30% of respondents have un-Liked a brand Page on Facebook. Read more...

 

6) Email is the best way to drive up online shopping sales

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Photo Courtesy of Media Bistro

Study shows that users are 6x more likely to click email links than social links. Read more...

Social News Roundup | December 12, 2014

  
  
  
  
  

1) A look back on Social Media in 2014

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Photo Courtesy of Media Bistro

You may be surprised which 2014 marketing predictions came true, and which ones didn’t. Find out here.

Facebook and YouTube released their ‘2014 Year in Review’ videos this week where they highlighted some of the most-discussed topics and viral videos of the year. 

 

2) Facebook introduces Call-to-Action Buttons

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Photo Courtesy of All Facebook

The seven calls to action that will be available include: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video. Read more...

 

3) Twitter releases tailored audiences for their mobile apps

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Photo Courtesy of Media Bistro

The purpose of the product is to help users “drive the highest possible ROI in app install and app engagement campaigns” as stated by Kelton Lynn, Group Product Maneger at Twitter. Read more...

 

4) LinkedIn slowly rolling out a new design for users

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Photo Courtesy of Social Times

The redesigned homepage features an updated dashboard, a “Keep in Touch” box as well as an area designated for the site’s publishing platform, LinkedIn Pulse. Read more...

 

5) Facebook gets Trendier

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Photo Courtesy of Media Post

Facebook adds a live feed and other features to the Trending section on their page. Read more...

 

6) Instagram surpasses Twitter in number of users

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Photo Credit Social Times

This week Instagram hit a milestone and reached 300 million followers vs. Twitter’s 284 million. Read more...

Social News Roundup | December 10, 2014

  
  
  
  
  

1) Facebook makes searching easier…

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Photo Courtesy of All Facebook

Facebook now allows users to search through any posts that have ever been shared with them. Read more...

 

2) …and so does Twitter!

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Photo Courtesy of Mashable

Twitter’s advanced search update allows users to search through any user’s tweet history. Read more...

 

3) Netflix introduces ‘Tweet Me a Reminder’

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Photo Courtesy of Media Bistro

Twitter and Netflix have teamed up to test a new way to remind Netflix watchers of a show’s debut. Read more...

 

 4) Facebook revamps ad reporting

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Photo Courtesy of All Facebook

The update makes it easier to easier access saved reports, choose from existing templates and save, schedule, share and export reports. Read more... 

 

5) Deviant Art goes mobile

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Photo Courtesy of Social Times

DeviantArt, a successful social media platform for art, is now launching a mobile app where artists can connect and share their work much like they are able to do on the website. Read more...

 

6) The Grammy’s Twitter takeover

This year’s Grammy nominees were announced by musicians and TV personalities via Twitter in an attempt to “celebrate each nominee” and “let each announcement live its own moment” as explained by Recording Academy CMO, Evan Greene. Read more...

 

7) UPS launches #WishesDelivered

The social campaign invites the public to share their holiday wishes with a video or personal message on the Wishes Delivered home page. UPS grants some of the wishes themselves and for every wish that is posted they donate $1 to one of their three charity partners. Read more...

 

8) First ever live Twitter autograph session

From Nov. 23-24 Xfinity Sport’s encouraged their followers to send out tweets with #SignMyTweet to enter for a chance to have the tweet signed by Hall of Famer Emmitt Smith. During a live 2 hour signing Emmitt was able to sign 400 of the tweets (and rip up a “Cowboys suck” tweet). Read more... 

 

9) Social Reach increases exponentially through employee sharing

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Photo Courtesy of Media Bistro

As seen in this infographic with just 60 employees you can increase your company’s reach by 60%.

Social News Roundup | December 5, 2014

  
  
  
  
  

1) Twitter introduces safety updates 

 

Some of Twitter’s new updates include improvements to the block functionality and an improved way to flag abusive tweets. Read more...

 

2) Fresco, an image based news app

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Photo Courtesy of Social Times

John Meyer, creator of the app, says that it’s an essentially an “Instagram for news [where] you can discover the news by flipping through beautiful images”. Read more...

 

3) Which social network is the best fit for your business?

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Photo Courtesy of Media Bistro

When it comes to which social media platform your business should be using, one size does not fit all. This infographic breaks down which network is the best for your business.

 

4) Disneyland is the #1 most geotagged location on Instagram

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Photo Courtesy of All Facebook

Check out the other locations that top the list here.

 

5) Gangnam Style #BrokeTheInternet

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Photo Courtesy of Huffington Post

The record breaking number of views the video has garnered forced YouTube to upgrade to a 64-bit integer. Read more...

 

6) ‘The Walking Dead’ and ‘Saturday Night Live’ top the TV Obsession Index

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Photo Courtesy of All Facebook

The Hollywood Reporter and Facebook teamed up to created a weekly TV Obsession Index which launched this week. Did your TV obsession make the cut? Find out here.

 

7) Nissan gets creative with Social Media

Nissan creates a “Paint Prank” and a #GuessTheMess campaign to promote their new nano-tech painted car (which repels liquids). Read more...

 

Social News Roundup | December 3, 2014

  
  
  
  
  

1) Geofilters available to all on Snapchat

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Photo Courtesy of Social Times

Due to the large number of Snapchatters asking for personalized Geofilters, Snapchat decided to allow users to create their own Geofilter artwork which can be submitted to Snapchat for approval here. Read more...

 

2) Additions to Facebook’s Ad Insights

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Photo Courtesy of All Facebook

Facebook Insights now includes a relevance score as well as positive and negative feedback data. Read more...

 

3) YouTube vs. Vimeo

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Photo Courtesy of The Next Web

While YouTube may have a larger audience (1 billion unique visitors a month), the smaller size of Vimeo allows businesses to compete on a more focused playing field. Read more about the pros and cons of YouTube and Vimeo here.

 

4) Tumblr launches mobile app ads with geo/gender targeting

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Photo Courtesy of Media Post

The new feature will allow users to click on an install app button in sponsored posts, which will then direct them to the App Store to complete the download. The program will begin its launch with gaming apps including League of War and Knights & Dragons. Read more...

 

5) How to motivate online shoppers to buy online

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Photo Courtesy of Social Times

81% of shoppers conduct online research before making a purchase but that does not necessarily mean they will follow through with the purchase online. This infographic breaks down the best ways to entice these shoppers to buy online.

 

6) 70% of content sharing happens via “dark” social channels

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Photo Courtesy of Media Post

Interesting study about what type of content and how much is being shared on “dark” social (text and e-mail) vs. “light” social (Facebook, Twitter and Instagram) here.

 

7) Brands get Clever with messaging apps

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Photo Courtesy of Media Post

One-to-One apps (such as Snapchat, WeChat and Whatsapp) have provided brands with new opportunities to think outside the box and get personal. Read more...

 

8) #StarWars beats #BlackFriday:

The new ‘Star Wars: The Force Awakens’ trailer out-trended Black Friday shopping on Twitter. Read more...

 

9) Naming-and-shaming drunk drivers on Twitter

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Photo Courtesy of Media Bistro

As part of a Christmas anti drunk-driving campaign several UK Police Departments will tweet the details of offenders found driving under the influence on Twitter. Read more...

A Digital Doctor Visit with a Social Media Audit

  
  
  
  
  

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When we humans fall ill, we know almost immediately when it’s time to visit a doctor. But social media is a more complicated beast, and oftentimes, it takes a second opinion to know when your brand is due for a health overhaul. At Renegade, we offer a social media audit for exactly this purpose. If your company’s social media has experienced any of the following seven symptoms, it’s high time for a visit to the social physician — and we know just the place.

 

You haven’t reconciled social media with your business objectives

Whether you’re a mom-and-pop bakery just getting started, or a giant insurance company with established social channels, social media should be working for you. And you may be surprised to learn that it can further your business in very specific, targeted ways. Is your company trying to reach a younger (or older) demographic? Social can help. Are you trying to get more “seats” in seats? Social can help here, too. But if your brand is just online to be online, then you may be putting the cart before the horse. An audit can help determine the gaps, as well as the opportunities, that exist for your business through social media.

 

Your channel strategies have gone to pasture

In a similar vein, let’s say that social media has already been a boon for your business, but your day-to-day channel strategies are beginning to tread water and are in danger of sinking completely. Do you copy-and-paste the same content to every channel? Are you posting daily just to post…something? Do your content buckets have holes in them, so to speak? Each platform has its own language and behaviors, and your brand might as well be speaking Mongolian in Costa Rica if you haven’t adjusted your content to fit each channel. In this case, a re-assessment of your channel strategies can help identify which of your practices need a reboot.

 

Facebook has left you in the lurch

Now, for the world of Facebook: organic reach is down, paid reach is up. The platform and its mysterious algorithm have been making it increasingly difficult for brands and their content to reach consumers organically (read: without spending money). If your company is one of the many that have invested a large majority of their social efforts in Facebook but are now feeling the squeeze of decreased engagement, it may be time to step back and take another look at the social networking landscape. There may be another platform — or several — more suited to helping you reach your business objectives.

 

The competition is catching up

Unlike everyone’s favorite slow-and-steady fable, in the story of social media, the tortoise doesn’t always win the race. If your closest competitor has lapped you on any platform — whether that entails more engaging content, better reviews, a bigger fan base or faster rate of growth — there’s no better time than now to ensure that your social media strategies help your business be as agile as possible.

 

Big changes are on the horizon

So The New York Times just wrote a big piece on your business or a celebrity became a vocal fan of your product. Or maybe business is simply booming and you’re running out of hours in the day to keep up on social. Maybe the growth is of a different nature, and your company will experience a major brand change or merger in the coming months. Figuring out the social media strategy for one brand is task enough for many companies, but if you foresee a big change on the horizon — whether it’s a merger or major brand repositioning — your social media will need to follow suit.

 

You want to launch an employee advocacy program

Some of your company’s biggest advocates are just an arm’s reach away — literally. Your employees can be a powerful voice on behalf of your company and are an untapped resource when it comes to everything from sharing and creating original content to filling job openings and finding new business. But is it even feasible for your company to embark on this sort of program? Would your current social strategy support it? An audit can help answer these questions.

 

Your customer service and marketing are in a tug-of-war

If your company has an active customer service department, you probably already know that social media can be both a benefit and a burden. When your customers have complaints or questions, they’re probably not picking up the phone or sending an email to your customer service department — they’re turning to social media first. According to Nielsen, around half of American consumers use social media to contact customer service. And it’s no wonder — it’s fast, public and puts more pressure on your company to respond in a timely manner. But are your social media marketing efforts being compromised by customer service? If you’re spending more time — and content real estate — putting out fires on Twitter and Facebook than earning new business, it’s time to take another look at your social media strategy.

 

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