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Social News Roundup | October 15,2014

  
  
  
  
  

1.  Social network campaigning

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A new study by the Facebook Data Science Team reveals what politicians are talking about and what issues are dominating the landscape during midterm elections. Read more...

 

2.  Word games

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Using the correct word when creating content can generate more likes, shares and retweets. Which words made the cut? Read more…

 

3.  The Huffington Post reigns supreme!

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With more than 9.4 million shares, The Huffington Post is the most shared publication on Facebook. Read more…

 

4.  Facebook and sports fans, a match made in social media heaven.

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When it comes to sports talk, Facebook wins with 75% of respondents saying they use the platform to connect with other fans. Twitter took 37%. Read more…

 

5.  Trends impacting marketing to millennial mothers.

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Marketers are focusing on millennial moms, with an estimate of $170 billion in purchase power. Read more…

 

6.  Marketers retargeting, spending more.

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A new study shows that 48% of marketers are using social media for retargeting purposes, 67.1% of respondents intend to spend more. Read more…

 

7.  Millennial travel plans

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Recent studies reveal that 44% of Millennials use Facebook and Twitter for travel planning. Read more…

 

8.  Tweeting ‘Dead’

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AMC’s original series, The Walking Dead, sets Twitter records during its season five premiere, generating more than 1.3 million tweets. Read more…

 

9.  How I met my social media friend.

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According to a new study, one in three British teens, ages 15-18, have met their social media friend, 25% say they are happier on social than real life. Read more…

Social News Roundup | October 10,2014

  
  
  
  
  

1. Keeping up with the mobile generation.

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A new survey finds that 74% of Millennials say social media helps them stay up to date with family and friends. Read more... 

 

2. Mr. Smith goes to Washington, Twitter style!

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After being prohibited from reporting on the scope of surveillance of its users by the government,Twitter takes the fight to Washington, filing a Transparency Lawsuit. Read more... 

 

3. The Millennial struggle 

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A recent study discovers that 40% of Millennials say brands don’t take them seriously. Brands are finding new ways to reach out to Millennials and spread brand awareness.  Read more... 

 

4. Sharing the birthday love 

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Instagram shows Starbucks, Red Bull, Marc Jacobs, Billboard and NatGeo some birthday love as it celebrated its 4th birthday. Read more... 

 

5. Logged in and ready

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New reports suggest that Facebook’s social logins rose 2 percent in the 3rd Quarter to 46%, mostly driven by entertainment. Twitter posted a 1.3 gain in social media login, driven by consumer brand sites. Read more... 

 

6. All I want for Christmas is social referrals!

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The Holiday season is just around the corner and you need to have strategies in place for the busiest shopping season. A new survey says that 49% of consumers will make purchases based just off social referrals alone. Read more... 

 

7. Twitter rising…

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With more than 271 million active users, Twitter offers many opportunities for brands and consumers to connect, with photos creating some of the highest engagement rates. Read more... 

 

8. Social media, the new customer experience?

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Social media gives consumers a bigger voice and research shows that 72% of them expect a quick response from brands within the hour, 50% communicate with brands via social media rather than call customer service. Read more... 

 

9. Facebook playing around with anonymous sharing.

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Facebook is getting ready to launch an app that allows users to interact with other users anonymously by allowing them to use pseudonyms. Read more... 

 

10. Instagram gets the big picture

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Embedded photos on Instagram will now be bigger and clearer thanks to the improvements they launched on Thursday. Read more... 

Social News Roundup | October 2, 2014

  
  
  
  
  

1. Say Ello to the new kid in town

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Is this ad-free social network site, created by a small group of artists and designers, really the anti-Facebook of social media? Read more... 

 

2. Brands take their message to Latin America.

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Social media users in Latin America are projected to hit 300 million by 2017. Brands are jumping on the opportunity by putting more than $500 million into marketing to region next year. Read more...

 

3. Facebook puts Atlas on the map

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The social network giant is tackling the next marketing challenges with the re-launch of Atlas, an ad platform that allows you to target users off Facebook but with Facebook targeting. Read more...


4. The Facebook News Network?

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A recent study revealed that three in ten Americans get their news from Facebook. Read more...

 

5. Brace yourselves, Pinterest is coming…

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If you want to be the best, you have to beat the best. Pinterest is getting ready to take on Facebook and they have the numbers to make a significant impact. Read more...

 

6. House of Content

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Kevin Spacey, star of Netflix’s original series House of Cards, shows his marketing savvy as discusses his Three Pillars of Content. Read more...


7. One size fits all

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Google announces new ad tools that are tailored to fit any mobile screen. How will this impact how brands reach out to their consumers? Read more...

 

 

Social News Roundup | September 26, 2014

  
  
  
  
  

1. Amazon Shoppers Can Add Items to Their Wish List With a Tweet

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Amazon shoppers can add items to their Amazon wish list by sending a tweet that includes  the hashtag #AmazonWishList and a link to the item. Read more…

 

2. Hyperlapse Update Enables Users to Use Front-Facing Camera

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A new update for Hyperlapse allows users to shoot videos with their front-facing camera. Read more…

 

3. Twitter to Begin Testing Targeted Ads For Movies

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Over the next few months, Twitter will begin testing targeted ads for movie fans. The ads will be shown to users who tweet about movies on the social network. Read more… 

 

4. Pinterest Expands Efforts to Connect With Publishers

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Pinterest is expanding its efforts to connect with publishers through its promoted pins program and by helping them re-package content in a compelling way. Read more… 

 

5. Facebook Ads Now Have “People Who Like Your Page” Option 

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The option to boost posts on Facebook’s advertising feature for “People who like your Page” has returned. Read more… 

 

6. Use Facebook to Reach the LGBT Community

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If you want to reach the LGBT community, use Facebook. In a study by Community Marketing Inc., 88 percent of lesbian and bisexual female Internet users and 79 percent of gay and bisexual males in the United States use Facebook for personal communication. Read more… 

 

7. The Anatomy of a Perfect Event 

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In order to create good online content for an event, first formulate the goals and objectives of the event and use email teasers and hashtags to keep the conversation going. Once the event is over, follow up with a survey and create an email marketing list to create a lead generation campaign based on guests’ event experience. Read more…

Social News Roundup | September 24, 2014

  
  
  
  
  

1. To Compete with Google, Facebook Will Unveil a New Advertising Platform

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Facebook will soon unveil a new advertising platform called “Atlas” to improve the way that marketers target users. Read more… 

2. Tips to Help Your Twitter Search

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Did you know that Twitter’s search tool allows you to search for specific tweets and phrases? For example, if you want to search for a specific phrase, put it in quotes. For more tips to help your Twitter search, read more. Read more…

3. Instagram Releases Ads in the UK

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Instagram is bringing ads to the UK, and the ads seen will be based on the people users follow and the content they like on Facebook and Instagram. Read more…

4. Live Tweeting During TV Shows Can Improve Follower Growth

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Live tweeting during TV programming can help drive new followers. Follower growth for comedy and sci-fi shows can be improved by 408 percent if several members of a cast live-tweet together, and reality programming can experience a 229 percent lift if a host live-tweets during the program. Read more…

5. Local News Readers Share More Content on Social Media

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People who read local news are more likely to share stories on social media than those who prefer national news sources. Read more…

6. BeLinked Is Tinder For LinkedIn

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BeLinked is a new dating app that strives to make quality matches through the LinkedIn network. Read more…

Social News Roundup | September 19, 2014

  
  
  
  
  

1. Real-Time Events Will Show Up Higher In Your Facebook Newsfeed

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Facebook is making adjustments to its newsfeed so that real-time events will be shown higher. “Trending stories” will be moved to the top of the feed as they’re occurring. Read more… 

 

2. Frequent Facebook Users Are More Susceptible to Phishing Scams

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Researchers at SUNY Buffalo have found that there is a correlation between the amount of time someone frequents Facebook and how susceptible they are to phishing scams. Read more… 

 

3. How Chobani and Taco Bell Win on Instagram Ads

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Chobani and Taco Bell have achieved similar success advertising on Instagram. Chobani’s campaign was able to depict new ways on how to savor their yogurt throughout the day, whereas Taco Bell was able to create a powerful visual narrative for their new breakfast menu. Read more… 

 

4. Small Businesses Spend More On Social Media Than Any Other Form of Media

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To advertise and promote their businesses, small and medium size businesses use and spend more on social media than on any other form or media. Read more…

 

5. Social Media Ad Myths Debunked

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Is the myth about paid advertising having the same effect on every social site true?  How about the myth that social media ads work well for all brands? Learn more about the truths behind several social media advertising myths with this handy infographic. Read more…

Social News Roundup | September 17, 2014

  
  
  
  
  

1. Facebook Creates Industry Pages for Developers 

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Facebook has created industry pages for developers who are in the e-commerce, entertainment, games, photos and travel industries. Read more…

 

2. Flipboard Adds Video Ads 

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Video ads will now appear on Flipboard. They are being presented as an additional component to display ads, and users need to engage with the ads in order to view the video. Read more… 

 

3. The Majority of Social Media Users Are Located Outside the United States

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The majority of social media users do not reside in the United States. 87% of active Twitter users and 84% of Facebook users are located outside the US. Read more… 

 

4. Social Media Tools Can Help You Lose Weight

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Researchers at Imperial College London have found that online social networks have a “modest, but significant” result in aiding weight loss. Read more…  

 

5. User Generated Social Media Campaign Brings Back Surge 

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Coke has revived Surge after an intensive two-year social media campaign. The nostalgic soft drink will only be available on Amazon. Read more…

Social News Roundup | September 12, 2014

  
  
  
  
  

1. Facebook Tests a New Feature to Schedule Deletion of Posts 

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Facebook is testing a new feature that will allow iOS app users to schedule deletion of posts in advance. Read more… 

2. Facebook Is Putting More Emphasis On Negative Feedback For Ads

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To provide more relevant ads on its News Feed, Facebook is placing a larger emphasis on the reasons behind why a user chooses to hide an ad. Read more…

3. Vogue Angers “Black Booty “ with Booty Article

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In anticipation for the release of a new song from Jennifer Lopez and Iggy Azalea, Vogue published an article about the cultural progression of booties. The article was criticized for failing to acknowledge the relationship between popular opinion, butts and the female black body. In response, Black Twitter created the hashtag #VogueArticles. Read more…

4. CEOs Who are Active On Social Media are Seen as More Innovative

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CEOs with a social media presence are seen as more innovative compared to those without one. Read more… 

5. Creating a Social Brand Narrative

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To reinforce their social narrative, brands should have a distinctive tone of voice, emphasize core themes every month, build content around occasions, be prepared to be spontaneous and use data effectively. Read more…

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Social News Roundup | September 10, 2014

  
  
  
  
  

1. The US Makes Up 41.5% of All Twitter Mention

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A study from Mention found that the US makes up 41.5% of all Twitter mentions, followed by the UK with 9.7% and France with 5.4%. Read more… 

2. Facebook Hits 100 Million Users In Africa

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Facebook now has 100 million users in Africa, which is half of all Internet users in Africa. Read more…

3. YouTube Ads Have Higher Conversion Rates Than Any Other Social Network

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Compared to other social media networks, YouTube performs the best at influencing consumers purchasing decisions. Read more…

4. Facebook Videos Now Include a View Count

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Facebook is rolling out a view count feature for uploaded videos on the social network. Read more…

5. ALS Ice Bucket Challenge Videos Hits 1 Billion Views on YouTube

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YouTube videos relating to the ALS Ice Bucket Challenge have reached 1 billion views. Compared to 2013’s Harlem Shake video, videos relating to ALS Ice Bucket Challenge have double the uploads and three times as many views. Read more…

6. DiGiorno Apologizes For Misusing Hashtag #WhyIStayed

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DiGiorno apologizes for misusing the hashtag #WhyIStayed, a hashtag dedicated to drawing awareness for domestic violence. Read more…

Social News Roundup | September 5, 2014

  
  
  
  
  

1. Facebook Rolls Out Privacy Checkup

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Facebook is rolling out a privacy checkup to remind users to review their privacy settings and make sure they are sharing updates with the right audience. Read more… 

2. Twitter Forces Twitpic To Shut Down

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Twitpic is shutting down as a result of a trademark dispute with Twitter. Read more…

3. Organic Search Drives More Traffic than Paid Search and Social

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A recent study conducted by BrightEdge has found that organic search drives 51% of traffic to business-to-business and business-to-consumer websites, whereas paid-search drives 10% and social drives 5%. Read more…

4. Marketing Budget for Social Media Increases, But Hard to Measure ROI

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Although social media spending is increasing, it’s still difficult for marketers to measure its return on investment. Read more…

5. B2B Companies Are Perfect For Employee Driven Advocacy Programs

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Employee advocacy programs allow employees to use their personal social media profiles to drive brand awareness, leads and promotions for their company. Because B2B companies have large remote work forces and are targeting a more educated buyer, they are the perfect candidates for employee-driven advocacy programs. Read more…

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