Subscribe via E-mail

Your email:

Posts by category

SAW A GOOD IDEA

Current Articles | RSS Feed RSS Feed

Social News Roundup | May 22, 2015

  
  
  
  
  

1) Facebook IQ shares the blueprint for successful summer branding. 

facebookiqfized resized 600

Photo courtesy of SocialTimes

As people head outdoors, their mobile devices come with them. This summer focus on mobile, as 70% of people who connected to Facebook did so through mobile. To see the full infographic click here.

 

2) Social media etiquette lessons: 7 ways to say thank you on Twitter. 

describe the image

Photo courtesy of Adweek

Just because you're online doesn't mean manners fly out the window. Retweeting and favoriting are the easiest ways to thank someone, but you'll find more ways here...

 

3) Snapchat's CEO reveals why he said no to Facebook's $3 billion offer.

snapchatter resized 600

Photo courtesy of Mashable

"There are very few people in the world who get to build a business like this...I think trading that for some short-term gain isn't very interesting." Find the full article here...

 

4) Social networks are shown to increase stress, are we better off without them? 

stresslevle

Photo courtesy of The Huffington Post

You might think that social networks are a necessity to life, yet only 60% of Americans belong to one. A full 83% of respondents claimed belonging to a social network made their lives more stressful. Is it time to disconnect? Click here for more. 

 

5) Its official: President Obama is on Twitter and is breaking records.

obama twitter resized 600

Photo courtesy of Adweek

Banter between President Obama and Bill Clinton stole the show, but within hours trolls were going after the POTUS. Find the full article here...

Social News Roundup | May 15, 2015

  
  
  
  
  

1) Why courting enthusiasts can take your brand to the next level. 

enthusiasts resized 600

Image courtesy of Adweek

Marketing-inspired word of mouth generates 2x the sales of advertising, and those customers have a 37% higher retention rate. Learn more here... 

 

2) Research shows mobile consumer spending is highest on Sunday.

spending graph

Photo courtesy of Adweek

When marketing, take advantage of Friday and Sunday, the two days in which consumers are most likely to complete purchases. You can find the full article at Adweek.com.

 

3) Periscope and Meerkat continue their explosive growth. 

videostreaming resized 600

Photo courtesy of SocialTimes

You should be paying attention to mobile. By 2017 video will account for 30% of internet traffic and 70% of traffic on mobile devices. Find more info here... 

 

4) The new Facebook carousal ad format sees 30%-50% lower cost per conversion.

ccc

Photo courtesy of Adweek

The new format lets advertisers put more content in front of viewers, upping the chance viewers see something that pulls them in. Learn more about it at Adweek.com

 

5) How iHeartRadio racked up over 14 billion social impressions for one event.

iheartradio

Photo courtesy of Adweek

iHearRadio beats its own record by taking a social media first approach. Find the full article here...

 

 

 

 

 

Social News Roundup | May 8, 2015

  
  
  
  
  

1) Has 'Mobilegeddon' affected your site's traffic? 

mobilegeddon

Photo courtesy of Adweek

Here's how its affecting others.

 

2) Marketers asked, Twitter listened.

twitter

Photo courtesy of Adweek

 Video auto-play is coming in late June. Read more here... 

 

3) Is your content missing its mark?

Content marketing yo resized 600

Photo courtesy of Adweek

Here's how to deliver a focused marketing strategy. See the infographic here...

 

4) 7 tools to help you discover great Twitter content

discover resized 600

Photo courtesy of Adweek

Use the tools here to keep your content fresh and engaging.

 

5) Are you posting too much on Facebook?

LocowisePagePostFrequencyChart resized 600

Photo courtesy of Adweek

How post frequency affects organic reach. For the full article, click here...

Social News Roundup | May 1, 2015

  
  
  
  
  

1) The lowdown on how to market to millennial parents

millenial parents

Image courtesy of Adweek

As the first truly digital-native generation, millennials operate by a different set of rules than previous generations. For the new rules, click here... 

 

2) Use this hack to automatically post your Instagram photos to Twitter

instagramhack

Photo courtesy of Adweek

Using the popular app If This Then That (IFTTT), you can set up a recipe to automatically post your Instagram as tweets, accomplishing twice the work just as fast. Click here for a detailed how-to. 

3) Instagramers take note, you can now tag picture using emoji hashtags # 👏👍😄

describe the image

Image courtesy of Mashable

It's time to add a little emotion to your posts. To see what else Instagram added, click here... 

 

4) Did you know: Low value marketing pushes consumers away from brands.

low value marketing

Image courtesy of Adweek

Poor advertising practices breed negativity towards brands who prepetuate them. For more details, click here... 

 

5) 7 things to consider before setting up a Facebook page. 

facebook page resized 600

Image courtesy of Adweek

If you can't give clear answers to these questions, you might be jumping the gun. Click here for the seven questions.

Social News Roundup | April 24, 2015

  
  
  
  
  

1) A new app Clear rids the ghosts of your social media past

Clear app

Photo courtesy of Mashable

Using computer algorithms, Clear finds and deletes embarrassing posts from your social media channels. To find out more, click here... 

 

2) Automation is the future for digital marketing, but not for social media.

shutterstock 197729552

Photo curtousy of Adweek

While 98% of marketing companies seek dedicated marketing automation software, very few want the same for their social media. Find out why here...

 

3) Want a 43% engagement rate on FB? Then don't sleep on Wichit.

WhichitInspocafe

Photo courtesy of Adweek

The award-winning app lets your followers vote on which option they like best. To read more, click here...

 

4) Never awkwardly crop your face again.

cheet sheet  resized 600

Photo courtesy of Mashable

Use this infographic to learn all the tips and tricks for perfectly sizing your social media images. To view, click here...


5) You just gave your all to build up your social following – now here's how to keep it.

describe the image

Photo courtesy of Adweek

Here are 7 tips on how to retain your followers on social media. 

Social News Roundup | April 17, 2015

  
  
  
  
  

1) If your company sounds like it was named using an Ouija board, it might be time to rename

oujaname

Photo Courtesy of Adweek

Experts agree that quirky names are out. Follow these guidlines to build a strong and recognizable brand name. Read more...

 

2) Facebook will soon serve ads and content offsitefacebook111

Photo courtesy of Pixabay.com

Facebook's ad targeting is unmatched, and soon you'll be able to use it accross the web. Read more here...

 

3) 14 ways to create a smashing Facebook campaign

fb3

Photo courtesy of Mashable

Instead of throwing more money into your campaign, utilize these tips for a smarter, more targeted ad campaign. Read more...

 

4) Global click-through rates jump 17% as advertisers hone in on their targets

facebookstats

Photo courtesy of Adweek

Advertisers hone in on their targets using Facebook's new in-depth offerings. Read more...

 

5) Social selling master class

shutterstock 148095986

Photo courtesy of Adweek

How the solar industry achieves 4x the national average referral rate. Click here to see how you can do the same.

Social News Roundup | April 10, 2015

  
  
  
  
  

1) Social media ad spending has hit its saturation point

facebookmoney

Photos courtesy of MediaPost

 Global ad spending on social networks drops from 41% to an expected 29% Read more...

 

2) You should be leveraging the power of brand authenticity.

brandauthen

Photo courtesy of Adweek

91% of consumers want the brands they follow to be authentic in their posts. Find more stats here...

 

3) Women tout an estimated $5 trillion buying power.

women media hed5 2015

Photo courtesy of Adweek

 69% say browsing the internet gives idea for new brands and products to try.  Read more...

 

4) Have you been ignoring Pinterest?

Pinterest

Photo courtesy of Pinterest

Its $11 billion valuation and 70 million users might convince you otherwise. Read about it here...

 

5) All aboard! Spotify, Mountain Dew, and GE hop on the Periscope hype train.

periscope

Photo courtesy of Periscope

Learn why big companies are using the platform and how you can too here...

Social News Roundup | April 3, 2015

  
  
  
  
  

1) Messaging apps are the apps that stay the longest on users’ phones  

messengingapps 20150403

Photo Courtesy of Social Times

Retention rates for messaging apps were 5.6x better than the average app after 12 months. Read more...

 

2) Decoding the millennial mind: How to break through to this 80 million strong demographic

millenial mind hed 20150403

Photo Courtesy of AdWeek

Millenials spend an average of 4.2 hours per day on their laptops. Find out more stats about the millenial mind here...

 

3) Twitter analytics just got a whole lot better.

storify 20150403

Find our more about Twitter’s Curator here... 

 

4) Facebook is now crowdsourcing viral videos through its new project, Riff

Riff 20150403

Photo Courtesy of Mashable

The new app allows Facebook users to add their own clips on to their friends' videos. Read more...

 

5) Using a 3rd party Snapchat app?

snapchat 20150403

Photo Courtesy of Mashable

You wont be for much longer. Find out why here... 

Social News Roundup | March 27, 2015

  
  
  
  
  

1) Facebook Developer Conference Summary

FBconference 20150327

Photo Courtesy of AdWeek

Here are the 5 major things coming out of the conference that you should know about.

 

2) Burnbook App

Burnbook 20150327 

Photo Courtesy of Mashable

Mean Girls' 'Burn Book' has come to life in app form, and it’s just as bad as you would think. Read more...

 

3) For Pinterest, focus on the Moms

pinterest logo 20150327

Photo Courtesy of Social Times

See how brands like Verizon tailored their content on Instagram for the platform's “mom demographic”. Read more…

 

4) Gap releases a micro-series of Spring-related IG videos

GapInstagramSpring 20150327

Photo Courtesy of AdWeek

Check them out here.

 

5) The hard numbers behind the value of online business reviews

info 20150327

Photo Courtesy of Social Times

62% of online consumers are more likely to do business with a company after reading a positive review. Read more...

 

6) Forget March Madness, it’s all about Brand Madness

mcdonalds 20150327

Photo Courtesy of AdWeek

Brands’ Twitter clicks and Facebook engagements are being calculated to see which brand will win March Madness this year. Read more…

Social News Roundup | March 20, 2015

  
  
  
  
  

1) You can now pay your Facebook friends via Messenger!

Roundup FBPayMessanger

Photo Courtesy of Mashable

The new feature is set to roll out to Facebook users in the U.S. over the next few months. Read more...

 

2) Facebook's new Community Standards

FB CommStandards 

Photo Courtesy of Social Times

Facebook addresses their new policies on hate speech as well as nudity in their new Community Standards. Read more...

 

3) Which social network is most frequently accessed multiple times a day?

FBMUltipleVisits

Infographic Courtesy of Social Times

Facebook! — with 50% of users accessing the site more than once a day. See more stats here

 

4) The Twittersphere is not too happy with Starbucks’ #RaceTogether campaign...

starbucksrace

Photo Courtesy of AdWeek

So much so that Starbucks' VP of Communications had to deactivate his Twitter account. Read more here...

 

5) The next big thing to come out of #SXSW?

meerkatception

Photo Courtesy of Mashable

All signs point to Meerkat, a new livestreaming app. Read more...

All Posts